Social

Social Media Marketing

We provide an integrated communications capable of making visible brand on the key social media and virtual communities, through a series of strategies that range from managing online relationships plus optimization suited to social networks

Social Media Marketing is the branch of marketing that deals with creating visibility into Social Media and web 2.0 platforms. The Social Media Marketing encompasses a number of practices that range from online relations management to bonds creation between Web pages and Social Media.

The feature that distinguishes these social media is the property, which are used by companies to settle new relationships but are not owned by the companies. The purpose of the Social Media Marketing is to create conversations with users and consumers. The company, through its corporate blog or social networking sites, is empowered to report click-to-clicks which approach sender and recipient.

A striking example is the action of viral marketing that takes place on YouTube or other video sharing sites. The company does not always declare its identity, but publishes interesting or funny content with the sole objective of spreading it.

It start a process by which more and more people begin to see the video and, therefore, to ensure that the message would reach more users as possible.

Case study: Facebook

Tools for companies

  • Branded pages: institutional space of the brand
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  • Groups: can be sponsored by the brand with a common goal / interest
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  • Events: whether real or virtual
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  • Applications: also called widgets. They can be games, tests, tailored for the brand. Should stimulate the funny side.
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They are divided into:

  • Internal applications, or linked to this page or branded free to spread themselves in the community through word of mouth;
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  • Application with Shared Data Base, which is connected to an external site. Collect the data shared members (e-mail, personal information, interests, moods) useful to firms for research and marketing studies and actions of a CRM or e-mail marketing advanced
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    Winning strategy

    There is no single strategy for all brands. Like any relationship worthy of respect, the company should set its targeted communication strategy, which is targeted to the values and characteristics of potential users: to provide new ideas and new tools on a longer-term involvement of the relational aspect, fun and social. The brand has to build relationships and thus become an instrument for building relationships simultaneously.

    Application Type

    GIFT are virtual gifts have a common theme. They are spread by multiple sending to friends, attached to a message published on the bulletin board or privately. Whenever you create a new gift will be given notice to subscribers who, to begin using, they must first publicize it by sending it to friends.

     

    Quizzes are nice test with which the brand can customize textual content and pictures. They proves to be very engaging and entertaining and create a strong buzz among users.

    Analysis and statistics

       
    • Social media is a global phenomenon that spans all markets and economies (+23%). If you are online, also uses social media.
    • Social media platforms have grown siginificativamente past three years.
    • Widespread is the use of widgets / applications (globally 23% of users who use a social network, install a widget).
    • Blogs are a fully Mainstream Media (globally 77% of users have read at least once a blog, and in Italy it stands at 79%. 27% of blogs read about product / brand).
    • Social media strongly influence opinion about a brand (overall 34% of users have written their views on a Brand in a blog).