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Advanced SEO Strategy
Placement professional service and indexing on major search engines. A strategy to bring a website at the top of the list of results to increase exponentially the visits
The term SEO (Search Engine Optimization) means all those practices that aim to give an effective placement in the first pages of search engines and a traffic volume increase for a website. This process can be summarized with a based model on 4 cyclic phase (shown in the figure below) with six-monthly or yearly checkings. To better understand how the service is structured and what could be the results and benefits obtainable from your site / portal, go deepen step by step into the strategy.
Phases of SEO strategy
1 Market analysis
From a general point of view, the phase "market analysis" is based on a strategic marketing process (implemented separately from SEO) divided into four main processes:
- Probing (Search Marketing)
- Partitioning (customer segmentation)
- Targeting (Definition of target audience)
- Marketing-mix (classification of commercial offer and definition of the standout factors compare with those of competitors)
It should also be kept in mind that an effective marketing plan would promote and feature the SEO especially in this first phase.
1.1 Keywords Selection
The most appropriate keywords are selected to predispose the best placement on search engines by interviewing company staff with questions based on marketing plan.
1.2 Niche Market Survey
After domain choice, locate in a well-defined niche market, through specialized tools in monitoring the internet, it is verified the quality of your competitors on the web, evaluating possible strengths and weaknesses. In this way we define the factors that differentiate your company from competitors.
Web Analytics 1.3
An essential tool for monitoring and managing a web project are web statistics. There are two very powerful types of statistic services Google Analytics and Mint, which allow a complete and certified visitor analysis.
2 Internal Analysis (On Line)
This phase comprises the set of considerations due to the site implementation that search engines will perform.
2.1 Platforms and Configuration
The first step for implementing a long-term placement strategy in search engines, is the design of an effective and robust hardware and software platform, guaranteed by a high-level hosting service combined with selected configurations.
Whenever a new web project or new section will be selected and registered the domain hosting the site through policies that enhance the positioning in search engines and avoid possible penalties.
2.2 HTML code
All web projects we develope comply with W3C standards ensuring validation of HTML code by favoring a complete indexing of pages.
2.3 Content Editor
The content editor is the most important microfase of the entire SEO strategy. Writing original and quality content with a well-detailed and frequent updating, it will be the driving force to improve placement on search engines results page and to encourage a slow but steady increase of visits. The advanced SEO service provides rewriting of the old content, using methods that promote a better placement with the keywords selected and writing journals, articles that deal with various issues.
3 Internal Analysis (Architectural Design)
In this phase will be examined the structure of the site, improving the network of routes within the site, the structure of the graphics template and navigation scheme of the pages. This scheme will be modified to put in new content.
3.1 Internal Structure
The site structure and links that connect the pages can be revised, so you can manage periodically topic or theme priorities through a series articles.
3.2 Templates and Navigation
New global structure and new content require changes of graphic templates and a new navigation system with the aim of ensuring good accessibility and usability.
4 External analysis
The external analysis includes all the criteria that influence the placement in terms of external factors.
4.1 Link Network to External Resources
Any web project, such as web site or portal, involves a series of insights and external resources constantly updated and new, that could enrich the user navigation through a structure of external links to other sites.
4.2 Link Building
The modern search engines, especially Google, assess the popularity of a site with the system of link popularity (assessing the quantity and quality of external links that connect to a site), including other criteria. For this reason it is very important to promote the site in forums, social networks and specialized portals.
4.3 Analysis of Sites
The last piece to climb to the top of search engines is the evaluation and study of the sites that currently occupy the top positions in search engines, using keywords that could concern the placement of the site.
Service Duration
Advanced SEO service offered by Wami Agency is a strategy far more complex and intricate than described above. A full discussion would require at least a couple of books, so we tried to produce a short summary understandable to non-experts.
SEO process has a minimum duration of six months: the time needed to implement structural and content changes listed above and to allow search engines to recognize, index and put them in its code. Given the continuous development and continuous improvement of search engines, once achieved the desired results is strongly recommended a strategy of maintenance (usually less expensive than the previous) to avoid losing positions over time.
Why focus primarily on Google
The service provides a complete indexing and high rankings in all the most popular search engines, especially for the most used search engine around the world and constantly increasing web research market share Google.
The monthly reports published by the online metrics firm comScore Inc. ( www.comscore.com) show the ratio of search engine characteristic of the largest companies in the sector.
For Italy, however, the latest surveys SEMS / OTO shows the following:
- 95% of Italians believe that search engines are the most reliable tool for finding information online.
- 83% use search engines to find information about products or services they would like to buy. 91% of these was influenced decisively on the acquisition based on information found.
- 86% of Italians prefer to use Google, Virgilio 5%, Yahoo! 4%, Arianna 3% , MSN Search 1%.
- 61% of Italian internet users have Google as default page.
